I just had a fellow writer ask me how in the world to do this Twitter thing so I thought I'd give my thoughts about it. I've written about it before in other social networking related posts, but this is a bit more detailed.
"So, what is this weird Twitter thing, anyway? What do I do with it?"
As someone who used to be very new at it, I totally get why it seems overwhelming. I even know people who avoid it because they think it's silly. But, it's not silly; it can be very useful for a writer or anyone who wants to get out there in the social networking hemisphere.
Ah, Twitter. The wonderful Twitter where you can “tweet”
like crazy. You can create your author
account here. Yes, it is an advertising
tool for the most part. Or it seems like
that. It doesn’t have to be. If you are a new member, you will need to
“follow” your interests. Most likely,
Twitter will offer a tutorial. Once you
have established what interests you, Twitter will make suggestions based on
that. You can also search for what you
want to follow. If you like healthcare,
follow the CDC, NIH or companies like Beckton Dickinson (BD) or Covidien. If you like a band or artist, follow them. If you like writing, follow other authors and
their books. In most cases, people will
“follow” you back.
You want to get as many followers as
possible. This may seem hard. It will
look as if you follow more than you’re followed. Keep pushing forward. You will also receive notifications about
Tweets the people you’ve followed have posted.
Yes, it does make your inbox crazy.
I believe you can change the notification settings here too. Another
tip. With Twitter, you can customize
your profile with your book cover, author pic or other background to make it
look nice. Other people will see this
when they follow you.
Twitter is a pretty neat tool to
use. You can tweet about pretty much
anything from your book to interviews to where you went to eat last night to
how you took your dog for a walk. I’m
not kidding about the last two. People
actually do that. Nowadays, it’s
becoming the standard to talk about things besides what you really want to
post. That is why you see the
celebrities you follow tell everyone they just ate a bag of Doritos or painted
their toe nails. Really? That’s nice.
I know. Not very exciting. And not very hopeful for the burgeoning
writer.
So, there are a few things you can
do to ramp up your presence on Twitter.
Sure, you can post news about your writing. I recommend it. But, do more.
Try to gain a following by following other authors or your own interests
(i.e. companies or brands you like, people you admire). Chances are they’ll follow you back. And on the left side of the page, Twitter
gives you recommendations, kind of like the age old, "if you like this,
you'll like this" notion. And always try to follow those who have followed
you on Twitter. If someone direct
messages you, asking a random question like, “What is your favorite food?” or
maybe they want to talk about how they just finished a needlepoint project, go
ahead and reply back. This puts out the
idea that your efforts are not self-serving and you actually do want to talk to
people, which is most likely the case. The downside of Twitter is
this: some of the people you follow are
not exactly professional, and you may get some pretty nasty comments or
propositions. The best way to handle
this is to go through your list of followers and unfollow those rude
people. They may still follow you, but by unfollowing them, you have just
saved yourself a big headache and a ton of embarrassment.
Oh,
Twitter. It’s beautiful if you spend 24
hours a day in front of your PC.
Retweet, post, retweet, post, get a little creative, post, reply to a
witty remark, reply to a lovely quote, reply to someone’s suggestion on what
movie to see, retweet, post.
Okay, I
think I’m getting dizzy. Follow a ton of
people. I have. So you say, “Well, I have a lot of followers
now. But, are they all following me?” No? Then you have to ask yourself, “Should I
unfollow someone, and will that have a major impact?” Possibly.
See, the problem is that Twitter likes to freeze you. They block you from following anyone else at
around 2000. From there, you have to
boost your followers until you can follow more.
So, you think, “I’ll just stay where I am. I’ve followed who I’ve followed. I’ll do what I can to have them follow
me. But, if they don’t, what can I
do? If my numbers change and I’m able to
follow more, great! If not, I guess I’ll
just keep doing the Twitter thing.
Hopefully that helps.”
Eventually, you want to get to the point where most of the people that you
follow on Twitter follow you back. Well,
how do you do that? There is a nifty
tool at http://unfollowers.me/ Yes, you will have to sign in with your
Twitter account, but it is SO helpful.
And I mean that. Currently, I am following
back 100% of my followers because of this tool and people like that. It did take a while to get to that point
though. The nice thing about it is that
it does tell you by email when people unfollow or follow you. So, whenever you want, you can go into the
tool and check the latest activity.
Twitter always has limits on how many people you can follow, of course,
so you have to do what you can. There
is a section for ‘recent unfollowers’.
Click on that. Here, you have a
choice of unfollowing them or you can try to do a shout out on Twitter
(i.e. something like, “Follow and RT
@---- @----- @----“). That may not
always get them to follow you back. You
also have to really take stock of who you are following. Prioritize it a little. Are you following random businesses like VISA
or Microsoft or Verizon (whoever your provider is)? Well, that’s great. But, it’s not going to win you any
points. And unless you want to see their
tweets coming up all the time when you click ‘home’, it’s pointless because
they most likely will not follow you back.
You can look at who is not following you back by clicking on ‘Not
following back’. Take stock and decide
if these companies or individuals are the kind that would follow you back. I have a few that I follow because I like
them, but I don’t imagine any big names would actually follow me back because
they’re too busy. For the rest, I
prioritize.
Think
of what you’re interested in (books?
Great! Follow people who write books
or people who like books). People will
naturally follow who their connections follow. You will find more people to follow. But, always follow someone back if they have
followed you unless they directly offend you.
You can follow back your followers on that great tool I just mentioned by
clicking on the ‘fans’ section. Follow
as many people listed as you can before Twitter gets insane and says, “ Hey! No more today!” LOL.
Also,
keep track of who is retweeting you or doing mentions of you. It’s a good practice to try to follow them
back as well. You can check your
notifications for that. Always tweet a
thank you to them. It is the nice thing
to do.
Twitter
can be a crazy marketing tool, but it can also be rewarding. For myself, I enjoy reading some of the posts
when you click the home button. For
those not familiar with Twitter, that shows the tweets of the people you
are following. Some people post pics and
I try to respond to those. The number
one thing is that because my time is pretty limited, I only do what moves
me. If something is really interesting,
catchy or worth retweeting, I will always do it. If a picture or saying makes me really think,
I am going to reply to that person. I
can’t be on Twitter 24/7, but I can try to do my part. And yes, I do promote my books, but I also
help my followers by retweeting.
And
the other thing? Find something
interesting to say. Whether you are
sticking to a certain theme (something you do professionally) or you just want
to mention how great the weather is (or whatever else that strikes you), just
say it. A long time ago, I got into the habit
of putting my thoughts about romance on Twitter. I created my own hashtag, #iloveromance. I have created other hashtags as well
(#WritModAge or #HeiressesinLove or #histrom). Learn more about how to create your own
hashtags here: http://socialmediatoday.com/victoria-ipri/1417901/creating-your-own-twitter-hashtag-7-steps). If you’re just starting out, sometimes it’s
best to use the ones that are already out there. Based on your genre, there is probably a
hashtag for it. When you’re promoting a
book, using #bookplugs is helpful because they always retweet you. I have also included @wemarketbooks and
@kindlepromoter in tweets because I know they do free retweets of book
tweets. Also, get in the habit of using URL shorteners because you are only allowed to use 140 characters on Twitter. The best one I have found is https://bitly.com/ Enter the URL you want and click 'Shorten'. Then use the shortened link in your tweet. But, don’t advertise all of the
time.
The
point is that you have something to say besides advertising your book or
service. You want to be human too.
If someone is having a bad day and they state
that, don’t hesitate to respond. Just
like on Facebook or any other place, it is more about the “social” in social
networking than anything. Take a bit of
time and read the tweets. Click on the
blog links to articles that appeal to you.
If you like their sites or articles, retweet their tweet or use the
Twitter button on that blog post. I have
found a TON of useful information on there.
Do your part and help your followers by retweeting.
Anyway,
those are some of my thoughts on Twitter.
